Home / Cheongsong County culture
Nestled in the heart of Gyeongsangbuk-do, Cheongsong-gun is a picturesque county that often flies under the radar of mainstream tourism. Yet, this serene destination is a treasure trove of cultural richness, sustainable practices, and traditions that resonate with global conversations about heritage preservation, eco-tourism, and community resilience.
Cheongsong-gun is renowned for its pristine landscapes, from the lush Juwangsan National Park to the crystal-clear waters of the Naedong River. The region’s commitment to environmental conservation aligns perfectly with today’s global emphasis on sustainability. Locals have long practiced hanok (traditional Korean architecture) building techniques using locally sourced materials, minimizing carbon footprints—a lesson in eco-friendly living for the modern world.
In an era dominated by fast-paced lifestyles, Cheongsong-gun offers a refreshing antidote. The county’s ssam (wrap) culture, where meals are enjoyed leisurely with fresh vegetables and locally fermented doenjang (soybean paste), embodies the "slow food" movement. This philosophy, now a global trend, emphasizes mindful consumption and respect for local produce.
Cheongsong-gun is home to nongak (farmers’ music), a UNESCO-recognized intangible cultural heritage. The rhythmic beats of janggu (hourglass drums) and kkwaenggwari (small gongs) during festivals like the Cheongsong Apple Festival showcase a living tradition that defies the homogenizing forces of globalization. These performances aren’t just entertainment; they’re a defiant celebration of identity in a world grappling with cultural erosion.
The county’s hanji (traditional paper) workshops highlight another intersection of culture and sustainability. Artisans transform mulberry bark into exquisite paper used for calligraphy, lamps, and even fashion. With the world increasingly turning to biodegradable alternatives, Cheongsong’s hanji industry offers a blueprint for sustainable craftsmanship.
As climate change threatens food security, Cheongsong’s ttangkkeut (mountain farming) practices stand out. Farmers cultivate hardy crops like maesil (green plums) on terraced fields, adapting to harsh weather. This agroecological approach, now championed by the UN, demonstrates how traditional knowledge can address modern crises.
With urban migration draining Korea’s countryside, Cheongsong-gun has become a model for rural revitalization. Initiatives like cheongson-gun stay (homestay programs) and social farming attract young entrepreneurs and digital nomads, echoing global movements to rejuvenate declining rural areas. The county’s success story is a testament to the power of community-led innovation.
This annual event, celebrating the region’s famed apples, has evolved into a cultural phenomenon. Visitors pick organic apples, participate in jeonggukjang (fermented soybean) making, and enjoy gugak (traditional music) performances. In a world where industrial agriculture dominates, the festival’s emphasis on organic farming and local pride strikes a chord.
Held against the backdrop of snow-clad Juwangsan, this festival features ice sculptures, sledding, and ondang (hot spring) experiences. It’s a reminder of how seasonal traditions can foster resilience in colder climates—a relevant theme as winters grow harsher worldwide.
Cheongsong’s sanchae (mountain vegetable) dishes, such as sanchae bibimbap, highlight the farm-to-table ethos long before it became a global trend. The county’s heotjesabap (fake jesa rice), a dish once reserved for ancestral rites, is now a gourmet experience for visitors, blending spirituality with gastronomy.
The art of jang (fermented sauces) making—doenjang, ganjang, and gochujang—is a Cheongsong specialty. As the world seeks probiotic-rich foods for health, these age-old techniques offer insights into sustainable food preservation.
From its misty mountains to its vibrant festivals, Cheongsong-gun is a microcosm of Korea’s ability to harmonize tradition with modernity. In a world confronting climate change, cultural homogenization, and rural decline, this county’s story is not just inspiring—it’s instructive. Whether through its eco-friendly practices, resilient agriculture, or timeless arts, Cheongsong-gun invites us to rethink our relationship with heritage and the planet.