Home / Goheung County culture
Nestled in the southern reaches of South Korea, Goheung County in Jeollanam-do is a place where time seems to move at its own pace. Unlike the bustling streets of Seoul or the tourist-heavy beaches of Busan, Goheung offers an authentic glimpse into Korea’s rural soul. But don’t let its quiet demeanor fool you—this region is a cultural powerhouse, blending centuries-old traditions with surprising connections to global conversations.
In an era where climate change and food security dominate headlines, Goheung stands out as a model of sustainable agriculture. The county is renowned for its fertile lands, producing some of Korea’s finest tangerines, sweet potatoes, and seafood. But what makes Goheung truly special is its commitment to eco-friendly farming practices.
Local farmers have embraced nonghwal (traditional farming techniques), avoiding excessive chemical use and prioritizing organic methods. This isn’t just about nostalgia—it’s a direct response to the global demand for sustainable food systems. Visitors can tour family-run farms, participate in harvest festivals, and even learn how to make gochujang (fermented red pepper paste) the old-fashioned way.
Goheung’s coastline is more than just scenic—it’s a lifeline. The county’s fishing communities have thrived for generations, but rising sea temperatures and overfishing pose real threats. Interestingly, Goheung’s fishermen are adapting in innovative ways. Some have shifted to jukbangryeom (bamboo salt farming), a traditional method that’s gaining attention for its environmental benefits. Others are experimenting with seaweed cultivation, which absorbs carbon dioxide and helps combat ocean acidification.
The annual Eobang Festival celebrates this maritime heritage with boat races, seafood feasts, and folk performances. It’s a vibrant reminder of how coastal communities worldwide are balancing tradition with the urgent need for climate resilience.
Here’s a twist you might not expect: Goheung is home to the Naro Space Center, Korea’s first spaceport. While the county is deeply rooted in agriculture, it’s also playing a key role in the 21st-century space race. The juxtaposition is striking—farmers tending to tangerine groves while rockets blast off just miles away.
This duality reflects a broader trend: rural regions becoming hubs for cutting-edge technology. The space center has brought jobs, tourism, and a sense of pride to Goheung. Locals joke that their makgeolli (rice wine) might one day be the drink of choice for astronauts.
The presence of the space center has sparked fascinating cultural exchanges. Traditional artisans now create hanji (handmade paper) souvenirs featuring rocket designs, while local schools incorporate aerospace education into their curricula. It’s a perfect example of how global advancements can coexist with, and even enrich, local traditions.
One of the most captivating aspects of Goheung’s culture is its shamanic heritage. Gut (Korean shamanic rituals) are still performed here, often to pray for good harvests or safe voyages. These ceremonies, with their hypnotic drumming and colorful costumes, offer a window into Korea’s spiritual past.
In a world increasingly focused on technology, Goheung’s shamans remind us of the enduring human need for ritual and connection to nature. Some younger residents are even reviving these practices, blending them with modern environmental activism.
No visit to Goheung is complete without experiencing its famous Tangerine Festival. Held every November, this event is a sensory overload—rows of golden fruit, tangerine-themed dishes, and even beauty products made from citrus extracts. Beyond the fun, the festival highlights the economic importance of small-scale farming in an age of industrial agriculture.
While cities worldwide embrace the slow food movement, Goheung has been living it for centuries. The county’s matjip (local eateries) serve dishes made with hyper-local ingredients, from honghap (red clam) soup to bap (rice) cooked in traditional onggi (earthenware pots).
This isn’t just about taste—it’s a quiet rebellion against fast food and globalization. Goheung’s chefs are gaining recognition for their zero-waste philosophies, turning every part of an ingredient into something delicious.
More travelers are seeking meaningful, off-the-grid experiences, and Goheung delivers. Visitors can stay in hanok (traditional houses), join fishing crews for a day, or forage for wild greens with local grandmothers. This trend aligns perfectly with the global shift toward experiential travel, proving that rural areas like Goheung have just as much to offer as any metropolis.
Goheung may not make international headlines often, but its story is one of resilience, innovation, and cultural richness. Whether it’s through sustainable farming, space exploration, or age-old rituals, this corner of Jeollanam-do reminds us that the most profound connections often happen where tradition and modernity intersect. So next time you think of Korea, look beyond the cities—Goheung is waiting with open arms and a basket of freshly picked tangerines.